Zara Case Studies: Maltese Consumer Preference of Fast :Solved- Essay

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Zara Case Studies

Maltese Consumer Preference of Fast

(9500 Words)

Consumer preference is an important element in business. With the congested and very competitive marketplace in the world today, companies must know their consumers and their preferences to be able to survive and even have competitive advantage. The situation in Malta is that consumers seem to prefer foreign made fast-moving consumer goods (FMCG) than local ones because Maltese consumers seem to believe that local products are inferior to foreign goods. However, due to levies attached to the said products, the prices of the foreign FMCG were high

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