Zara Case Studies
The analysis of retailing environment in China
Following the low profit times, every retailer keeps trying different market strategies to maintain or extend their business. Zara, one of the clothing companies in Spain is known as a very successful international retailer in these years. Zara began internationalizing in 1989 and gains unprecedented success all over the world via its international expansion.
It’s a serious task for international retailers to find a potential market for them to expend their business. Because developed countries’ markets are getting saturated, more and more retailers