Strategy Market Plan : Marketing Strategies, Zara Case Studies

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Zara Case Studies

Marketing Strategies

Strategy Market Plan

(3600 Words)

Background of the Study           



            For the past 50 years, the retail industry has been under numerous changes. For example, the 1950’s saw downtowns as the center of retailing. People would often go downtown to avail of various products and services. This products and services included clothing, food, hardware supplies and banking services. A decade later, a group of retailers started offering their products and services in large department stores. The idea is to provide convenience to the shoppers. By creating a place were various retailers can

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