Customer satisfaction: Marketing Strategies, Zara Case Studies

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Customer satisfaction

Marketing Strategies

(2000 Words)

  1. Introduction

1.1 Background of the problem/issue

1.2 Research objectives/questions

1.3 Importance/contribution of your research

1.4 Outline of the remainder of the report

  1.  Literature review
    1. Overview of the organization of the present chapter
  • Use appropriate headings and/or sub-headings with corresponding numbering (e.g., 2.2, 2.3, 2.4 … to
  • identify and highlight important variables
  • define terms
  • integrate relevant information – do not just report studies in chronological order
  • highlight strengths and weaknesses and identify gaps in the literature

Note: Goals of a literature review

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