Significance of the Study B2B

Significance of the Study B2B
(270 words)

The topic on B2B relationship has been seldom discussed in recent literature, specifically through electronic means. This might be due to its inherent contemporary nature. This study would be a welcome addition to the existing, although scarce, materials on e-commerce and B2B marketing. It shall as well be an addition to the ample resources on the concept of trust between suppliers and consumers.

The study shall be contributing to the works on human behavior. The interaction between the buyer and seller is of utmost focus of the study. Likewise, a greater understanding of the process of acquiring trust shall be also uncovered through the course of this study.


Definition of Terms


Is also called B2B. A transaction occurs between a company and another company, as opposed to a transaction involving a consumer. The term may also describe a company that provides goods or services for another company.


An individual who buys products or services for personal use and it is not for manufacture or resale.



The buying and selling of products and services by businesses and consumers over the Internet. Subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay); also called electronic commerce.

Online Trading

The increasingly popular activity of buying and selling securities over the Internet, or to a lesser extent, through a broker’s proprietary software.


An agreement between a buyer and a seller to exchange an asset for payment. It is also referred in accounting as any event or condition recorded in the book of accounts.